There is often a thin line between looking different and looking stupid. PR stunts are usually those weird, attention-seeking advertisements that make us sit and wonder at the company’s stupidity for pulling it. However, they may seem stupid and futile on the surface. Often those stunts reach their goal by bagging a plethora of audiences.
Source: https://medium.com/@tyccommunication/an-unconventional-guide-on-pr-stunts-a9f9ddfb6b16