Having a good online reputation is more than just a badge of honor, it also plays a significant role in customer acquisition and retention. It is estimated that consumers are willing to pay more for goods and services with a sterling reputation. The good news is that there are many ways to earn the loyalty of consumers in a timely and cost-effective manner. There are many content management systems that can automatically comb through other platforms and aggregate reviews for you. The more sophisticated systems even allow for manual addition of reviews to your existing content.