Logos can be found everywhere…
Now that I look around, I can easily count at least ten different logos without much effort… They’re all around us, and they’re deeply fixed in our culture and way of life. They have a significant impact on our actions, communicate and symbolise a company’s ideals, and are frequently rich in significance…
But truly, what is a logo’s function, and why does it matter? This is something that graphic designers and business owners should be aware of before beginning to work on their brand identification.