The fierce competition in the FMCG market has compelled brand owners to engage in combat. They’ve been compelled to join the fight to maintain their position of dominance. The only ways to connect with customers in the modern market are no longer through customization and specially crafted products. Instead, it’s about innovation, quicker deliveries, cost-effectiveness, and timeliness, as well as quality, utility, and unmatched features.
Consumer goods companies are expanding their search for new clients in new markets across the world in order to remain competitive in today’s market.
Source: https://mghdistributors.com/top-supply-chain-challenges-that-fmcg-companies-need-to-overpower/